Frequently Asked Questions
What is fractional GTM?
Fractional GTM means you get a senior go-to-market strategist embedded in your team on a part-time, ongoing basis. I handle positioning, content, SEO, launches, and sales enablement without the overhead of a full-time hire. Think of it as having a head of marketing on retainer who already knows the devtools space.
Who do you work with?
I work with developer tools companies, from early-stage startups preparing for a first launch to established platforms looking to sharpen their positioning or build out a content engine. If your buyer is a developer, SRE, platform engineer, or data scientist, this is the space I operate in.
What does an engagement look like?
Engagements run on a monthly retainer, typically ranging from $2,000 to $7,000 depending on scope. We define the scope together at the start and revisit it quarterly. Contracts run six months, and the first step is always a conversation.
What is AI surface visibility?
Do you work with companies outside the US?
Yes. I have been fully remote since 2018 and have worked with clients across North America, Europe, and beyond. Time zones are not an issue.
Can you work with my existing team?
Absolutely. I regularly work alongside in-house marketers, founders wearing the marketing hat, DevRel teams, and external agencies. I am not here to replace anyone. I slot into the gaps and bring the GTM experience that most early teams have not had time to build yet.
A growing share of technical buyers research tools through AI chat engines like ChatGPT, Perplexity, and Gemini before they ever open Google. AI surface visibility means structuring your content and online presence so your product shows up in those AI-generated answers, not just in traditional search results.