RARE BIRD LAB
PRESS START
PLAYER 1 · SUMMER LAMBERT SPECIAL MOVE: PIPELINE LUNGE
XP: 12 YRS · 30+ ENGAGEMENTS

GTM marketing
for devtools and AI startups

Senior marketing for companies that sell to engineers. Content that ranks, launches that land, and numbers you can trace to pipeline. Run by one very online marketer with 12+ years in B2B tech, who grew up on the internet and speaks fluent developer.

START A PROJECT View high scores →

Companies I've worked with

2023 — PRESENT
IBM
ZERVE
GREPR
INSTANA
STEADYBIT
OPENMETER
SHORELINE.IO
DBMARLIN
FORMAE
ASPECT BUILD
DATAFRAMER
MUTAGENT
BICYCLE AI
ASSERTS AI
PLATFORM ENG LABS
REALITY_CHECK.EXE x

Generalist marketing does not survive a senior engineer audience.

Your buyers are AI engineers shipping production agents, SREs, platform engineers, and data scientists. They live in evals, traces, and terminals, and they notice borrowed fluency in the first sentence. Everything I ship has to hold up when one of them reads it.

Not a generalist playbook

A GTM motion built in the buyer's vocabulary: agents, evals, traces, observability, ICP, win/loss.

Not vanity metrics

Organic sessions, AI visibility, meetings booked. Numbers tied to revenue.

Not a hand-off

I work the way an in-house hire would. I don't hand over a playbook and disappear.

★ High scores

Case studies →
+537% Organic blog traffic, YoY 50+ SEO and GEO-optimized posts for an AI data science platform. From 291 to 1,856 organic sessions.
No.2 AI visibility in category Content cited by ChatGPT, Perplexity, and Google's AI Overview. Ahead of Jupyter, Deepnote, and Hex.
50→1K LinkedIn followers, in stealth A platform engineering startup's audience, grown before the product was public.

Select your quest

QUEST 01

Content, SEO & GEO

Technical content that ranks on Google and gets cited by AI answer engines, written at the level a senior engineer expects from a peer.

QUEST 02

Demand generation

The programs that turn attention into pipeline, and the connective work that keeps marketing and sales pointed at the same numbers.

QUEST 03

Executive ghostwriting

Thought leadership in your leaders' real voice and technical register, so their expertise shows up where their buyers already are.

QUEST 04

Social & community

An owned audience that compounds over time, built on the platforms and in the developer communities where your buyers actually spend time.

QUEST 05

Events & field

Conferences, webinars, and field programs run end to end, from planning through the follow-up that turns interest into booked meetings.

QUEST 06

Product marketing

Positioning, messaging, and launches. The core narrative of what you do and why it matters to an engineer, plus the sales-facing assets that carry it.

QUEST 07

Advertising & vendor management

Paid programs and the outside partners behind them, run on your behalf, so you have one senior point of contact instead of a stack of vendors.

QUEST 08

Analytics & measurement

Marketing tied to numbers you can trust, so decisions about what to invest in next stop running on guesswork.

Player reviews

More →
MESSAGE FROM: ZERVE_CEO x

"Blog traffic grew over 500% year over year, with individual posts ranking and pulling real traffic within weeks of publishing. She ran a complete content operation for us and produced at the level of a full team."

Phily Hayes CO-FOUNDER & CEO, ZERVE

"Messaging to developers is notoriously difficult, yet Summer consistently found ways to communicate clearly and authentically with this audience. She helped us punch above our weight."

Peter Marton CO-FOUNDER, OPENMETER

"Summer brings not only deep expertise but also a structured and thoughtful approach to everything she does. She is reliable, meets every commitment. A real partner you can rely on."

Benjamin Wilms CEO, STEADYBIT
PLAYER_1.PNG x
Summer Lambert

Rare Bird Lab is one person. That's the point.

I'm Summer Lambert. I've run GTM inside 30+ devtools, observability, and AI tooling companies. When you hire the lab, you get me. No account managers. No juniors learning on your budget.

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NEW_GAME.EXE x

Ready to fix your GTM?

If your buyers are engineers and your marketing isn't landing, that's the conversation to have.