I work the way an in-house hire would: in your Slack, on your standups, deep enough in the product to shape messaging before a feature ships instead of explaining it after.
The window between early traction and a full-time marketing function is where organic authority and brand credibility either get built or don't. Companies that start later spend years catching up to whoever started earlier.
Rare Bird Lab works in a specific category: devtools, observability, database infrastructure, AI developer tooling. Technical products for technical buyers. Generalist marketing does not survive the scrutiny of a senior engineer audience. Knowing what a Terraform provider is, how SREs evaluate new tooling, and why "platform" language kills conversion with this buyer, that's the job.
If your homepage sounds like your competitors, this is where we start. Messaging that speaks to your technical buyer and holds across every channel.
Original technical content built for search. Every piece maps to a keyword and a stage in the buying journey. Nothing ships until it passes a technical editorial bar.
When buyers ask AI tools to compare observability solutions or recommend a database monitoring tool, the products in that answer win before a sales conversation starts.
Pre-launch seeding, press outreach, launch day execution, post-launch content that captures the search demand a launch creates. Built around your calendar, not a generic template.
Developer-focused events require a different approach than enterprise trade shows. Strategy, collateral, staff preparation, post-event follow-through.
Case studies, battlecards, one-pagers, demo support. The assets the sales team can use without calling you.
Engagements run on a monthly retainer. Scope is set at the start and reviewed quarterly. The first step is a conversation.