Fractional GTM for devtools companies. I build and run the marketing functions that move pipeline: positioning, content, launches, sales enablement, analytics.
If your homepage sounds like every other vendor in the category, or your sales team is describing the product differently than your website, this is where we start.
Positioning work begins with competitive analysis: what every meaningful competitor is claiming, where they're being vague, and where a clear differentiated claim can be made.
The output is a messaging framework built for your technical evaluator, your engineering leader, and your buyer simultaneously. A foundation that every downstream asset gets built from.
Technical content strategy that builds organic authority. Blog posts, docs, comparison pages, and landing pages built around search intent and buyer stage.
Structured content and metadata so your product appears accurately in LLM-generated recommendations, comparisons, and developer tool suggestions.
Community seeding, embargo briefings with press contacts who cover the space, outreach to ecosystem partners.
Social, email, and press coordinated simultaneously, assets built for each channel.
Content that captures the search demand the launch creates. Customer proof collected while relationships are warm.
End-to-end handling: booth collateral, staff prep for technical conversations, and post-event follow-through.
There's a gap between what marketing produces and what the sales team can actually use in a deal. Closing that gap is part of the job. Case studies, battlecards, one-pagers, structured demo support, RFI and proposal responses. The assets that move deals forward without requiring a custom deliverable for every conversation.
Every engagement starts with baselines: organic traffic, keyword rankings by cluster, AI surface visibility, social engagement, email performance, and pipeline influence where trackable. Monthly reviews cover what moved, what didn't, and why.
Engagements are scoped individually. The first step is a conversation.
Someone who can own strategy and execution at the same time, or scaling a specific GTM function without a full team.